The 4 C's: Cut — Color — Clarity —
Carat Weight
The next 4 C's: Cost — Cash — Check —
Charge
The other C's
Compromise — Almost everyone makes some kind
of compromise in either cut, color, clarity or carat weight.
Certificate — Any important diamond should
be accompanied by a:
There are a plethora of other "certificates", but these
two are the best.
Communication — You can call and talk to
me, I am not a machine.
Competency — Over 40 years in the diamond
and jewelry business.
Courtesy — I won't treat you like a number.
Comfort — I feel that you must be comfortable
with your purchase; and I believe that with a personal meeting that
your comfort level will be met.
Confidence — I will find you the best stone
for the right price.
I am here on the internet, not to sell you a diamond, but to introduce
myself to you. Remember that I have your best interests at heart.
I am competitively priced with other internet dealers but do not
put lists up because availability changes daily.
Because this is a lifetime purchase, you should not rush and buy
by a "certificate" alone. There is more to a diamond than
you can discern from a "certificate".
Another word about cut
Remember that the preciseness of the cut is man's
job. He has to bring out the beauty that nature has provided, but
hidden, within the rough diamond. So, where nature lays the groundwork,
man builds the finished product. Only a small percentage of diamonds
are cut to absolute perfection, the reason being that there is a
greater amount of weight loss from the rough. Most diamond cutters
work to save more weight, rather that to bring out the ultimate
amount of beauty. You have to understand the following in respect
to weight and price... If the same rough weighing 2.00 carats were
cut to preserve weight, it could end up a 1.00 carat or more, versus
a 0.80 carat that was cut to ideal proportions. The two diamonds
would cost the same amount of money, and might well look about the
same size. But, the smaller diamond would be more lively, with more
scintillation and brilliance.
info@diamondexchangemd.com
The Diamond Exchange of Maryland
Rockville, MD
301-770-0100
with offices now in Tallahassee, FL
850-877-9800
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