Any store or site can just quote a price... and there is a great temptation to do just that with the cheapest quote available. Our experience has shown us that though price is certainly one of (or to some people maybe the most) important factors in making a diamond or jewelry purchase; it should not be the only criteria to decide which diamond to buy. We prefer not to deal on-line but would rather work with you personally to better explain everything you should know when purchasing a diamond or jewelry.

In the last few years the pricing of diamonds has be